Guillaume Mounier joins Unlimitail as Global Chief Marketing Officer
Paris, France, 12th June 2025: Unlimitail, a leading player in European retail media, announces the appointment of Guillaume Mounier as Global Chief Marketing Officer. This strategic hire marks a new milestone in the company’s international expansion and further strengthens its market leadership.
In this newly created role, Guillaume will lead Unlimitail’s Marketing, Internal Communications, and External Communications teams, and will join the company’s Executive Committee. He will report directly to Alexis Marcombe, Chief Executive Officer.
With over 15 years of experience in the fast-moving consumer goods (FMCG) sector, Guillaume brings recognized expertise in shopper activation, brand marketing, and media. He held several senior positions at Danone, including Head of Retail Media & Shopper Activation and Marketing Director for Blédina France. Prior to that, he spent nearly nine years at PepsiCo in sales, category management, and insights roles, contributing to the growth of major brands in highly competitive, multi-category environments.
Guillaume’s mission will be to enhance Unlimitail’s visibility, strengthen its positioning, and support its growth in a rapidly evolving retail media landscape. His appointment reflects Unlimitail’s ambition to become the go-to retail media partner for brands and retailers, both in France and internationally.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
