The Trade Desk and Unlimitail bring self-service access to Carrefour retail data across France, Spain and Brazil

This expanded partnership gives advertisers direct self-service access to deterministic Carrefour segments, built by Unlimitail, to activate across the open internet
in France, Spain and Brazil

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Paris, September 9 - The Trade Desk, the leading independent advertising technology company, and Unlimitail, the leading retail media company in Europe and Latin America, today announced self-service access to more than 80 ready-to-use Carrefour segments, built by Unlimitail on aggregated, anonymised transaction data and now live for activation directly within The Trade Desk platform. Advertisers and agencies can plan and activate their own campaigns across the open internet, targeting real buyers based on Carrefour's purchase behaviour, putting these segments directly into their hands at scale, without needing custom building.

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The two companies have worked together on managed retail media campaigns in France for the past year. This marks the next step: bringing that same data quality directly to advertisers, and extending the partnership to Spain and Brazil for the first time.

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At the heart of the partnership is Carrefour's retail intelligence, derived from one of Europe's largest retail ecosystems, which in France alone, reaches more than 14 million loyalty cardholders and one household out of two, translating into rich and granular data based on real online and in-store purchasing behaviour.

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That scale and granularity is what lets Unlimitail turn this purchase data into deterministic segments, already packaged for advertisers rather than left as raw data to model themselves, and built to create value for brands.

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Advertisers who want to explore further bespoke offerings of Carrefour's data and measurement continue to work directly with Unlimitail's teams.

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"Retail data is only as valuable as it is accessible,” said Alexis Marcombe, CEO of Unlimitail. “What we bring is the ability to turn premium shopper data into segments advertisers activate themselves, on their own terms, now directly within The Trade Desk. Doing that as self-service, live across France, Spain and Brazil, is a step retail media had not taken before."

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"Retail media is entering a new phase in France," said FX Le Ray, General Manager France at The Trade Desk. "Advertisers increasingly want the power of retail data without compromising on transparency, flexibility or control. By partnering with Unlimitail to bring Carrefour's premium commerce signals directly into The Trade Desk platform and the open internet, brands can make smarter decisions throughout the campaign lifecycle and drive business results."

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As demand for retail media continues to grow, this partnership gives advertisers a simpler, more direct way to put Carrefour's data to work: self-service for everyday activation, with Unlimitail's own teams close by for deeper measurement, reporting or fully custom needs. Self-service access is now available in France, and will shortly follow in Spain and Brazil.

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