Unlimitail Expands its Full-Funnel Offering and Introduces Onsite Video Format on MyOrigines

MyOrigines and Unlimitail unveil a brand-new onsite video format, the first in the Unlimitail network. A key format for the beauty sector, which now benefits from a premium and inspiring lever at the heart of the purchasing journey. This launch marks a new stage in MyOrigines' retail media growth, with initial campaigns already underway.

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Paris, December 15, 2025 – MyOrigines, one of the French leaders in online beauty and fragrance, is today enriching its retail media inventory with a new onsite video format, jointly developed by Unlimitail and Epsilon Retail Media, the technology operated by Unlimitail.

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Video, an Essential Lever for Brands

This launch is part of the progressive evolution of MyOrigines' retail media offering, which has successively integrated Sponsored Products and then Display formats since its integration with Unlimitail in November 2023. In a context where video is establishing itself as an essential format in Europe, accounting for nearly 50% of display investments in 2024 (source: IAB Europe, 2024 AdEx Benchmark Report), its arrival onsite opens the way for activations combining branding and performance within a single full-funnel strategy.

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Onsite Video, the Key Format for Enriching Brand Experience and Preference

Particularly strategic in the beauty universe, where image, inspiration, and brand embodiment heavily influence decision-making – onsite video makes it possible to work simultaneously on awareness, consideration, and conversion, by reaching consumers precisely when they are actively searching for a product.

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The format is integrated throughout the purchasing journey: search results, category pages, brand pages, seasonal highlights, as well as certain cross-sell and checkout modules.

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It naturally fits into full-funnel plans, combining various pages and formats (e.g., Sponsored Products, banners, video): a logic where the association of levers creates synergies and strengthens performance, as notably highlighted by Unlimitail's latest Retail Media Decoded.

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A Format That Is Already Meeting Initial Success

Among the first advertisers to seize this opportunity, Shiseido becomes the first brand to activate onsite video on MyOrigines, illustrating the immediate interest of advertisers in this full-funnel lever. Other brand campaigns are also already planned for the end of the year, and the solution is now accessible to all 120 sites in the Unlimitail alliance.

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“Onsite video enables us to activate a true full-funnel setup: building preference, guiding the decision, and accompanying the purchase all in the same place. We are delighted to support MyOrigines on these first video campaigns and look forward to seeing the results,” emphasizes Laura Cholet, E-retail Manager, Shiseido France.

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A New Step for the MyOrigines Retail Media Program

This new inventory accompanies the growing dynamic of retail media on MyOrigines and responds to the demand from brands for more creative and inspiring spaces, capable of supporting more premium communication. For an e-commerce player, it is also an opportunity to offer solutions that simultaneously meet branding and performance objectives.

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Since the launch of MyOrigines retail media in November 2023, Unlimitail has been supporting the retailer and deploying all its solutions and services: providing the Epsilon Retail Media technology, commercializing advertising spaces, managing campaigns, and providing strategic consulting for the evolution of formats and placements. The introduction of video illustrates this dynamic: continuous and controlled enrichment, serving brand performance and user experience.

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Vincent Mercier, Marketing, Data and CRM Europe Manager at MyOrigines, stated: “This new video format marks an advance in the construction of our retail media program. We wanted to offer brands a showcase that matches the codes of beauty: immersive, elegant, and truly inspiring. Thanks to our collaboration with Unlimitail, we are opening a new, more innovative and premium stage in the advertising experience on MyOrigines.”

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“This video format is more than a novelty: it is a turning point for onsite retail media. We initiated this development because we believe that inventory must evolve at the pace of brands, not the other way around. Doing so on a demanding beauty site like MyOrigines, and being the driving force behind it, demonstrates our ability to push the market towards more ambitious, creative, and high-performing standards,” specifies Thibault Hennion, COO of Unlimitail.

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About Unlimitail - the Retail Media Powerhouse:

Unlimitail is an international retail media entity offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified, and optimized way. It allows for a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, and also end-to-end measurement of the effectiveness of these campaigns, ranging from increased visibility to increased sales.

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The company distinguishes itself today in the market through its cutting-edge Epsilon Retail Media adtech stack, unifying onsite and offsite, but also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views across more than 120 e-commerce sites and gathering over 220 million addressable customers worldwide through 35 retail partners.

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Unlimitail Communications Department: communication@unlimitail.com

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About MyOrigines:

Since 2010, MyOrigines has been the site for iconic and more confidential beauty brands: more than 400 brands and 25,000 products across the fragrance, skincare, makeup, haircare, and para-pharmacy universes. From ultra-premium to niche brands, up to the affordable selection of the moment, my-origines.com is the answer to all daily beauty expectations. MyOrigines has nearly one and a half million customers and is present in 26 countries.

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