Unlimitail supports Hygie31 in accelerating its Retail Media strategy, with Onsite & Offsite solutions
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Unlimitail supports Hygie31 in accelerating its Retail Media strategy, with Onsite & Offsite solutions
Paris, September 15, 2025 - Unlimitail announces a strategic partnership with Dhygietal, the digital subsidiary of Hygie31 - Europe’s leading omnichannel health and wellness ecosystem - to support the expansion of its Retail Media strategy, both onsite and offsite. Already active on this lever for nearly four years, Dhygietal has chosen Unlimitail to enrich its proprietary formats and launch its first activations outside its own platforms.
This partnership comes in a context of strong growth for Hygie31, which brings together the e-commerce sites ParapharmacieLafayette.com, Cocooncenter.com, Lasante.net, Distrimed.com and PascalCoste-shopping.com.
“We are very honored to become Dhygietal’s partner and to support their growth with our monetization solutions. Retail Media in health is a tremendous opportunity for growth and performance for brands in an Omnichannel environment. Only a few months after launching its offering in this vertical, Unlimitail is establishing itself as a leader in Retail Media in Parapharmacy and Health,” adds Thibault Hennion, COO of Unlimitail.
Unlimitail will support Hygie31’s e-commerce sites in marketing its offering to more than 350 major brands in the sector via their agencies. In addition to technology, Unlimitail will contribute to structuring the offer, its activation and performance measurement, while respecting Hygie31’s central role in managing its historic commercial relationships.
From a technological standpoint, Unlimitail will bring its expertise on two fronts using Epsilon Retail Media’s unified platform:
- Onsite: enhancement of the existing offering with sponsored product formats and enriched banners, optimized to improve brand visibility without compromising the customer experience on the group’s sites.
- Offsite: launch of open web campaigns, enabling laboratories and health brands to reach Hygie31’s qualified audiences beyond the owned sites, through targeted, measurable activations.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 220 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
About Hygie31 -Health for all, everywhere
With combined revenue of €3.3 billion and 1,685 pharmacies represented in France and Spain, Hygie31 is a major player in the health sector, whose expertise is structured around three main activities:
- Promotion of the group’s four banners: Pharmacie Lafayette, Parapharmacie Lafayette, Optique Lafayette and Médical Lafayette, and of the Ecoceutics banner network located in Spain
- Support for regional groups of traditional pharmacies: Pharmacorp, Pharmacyal, Magdaléon, Quartz, RPM & P&P
- E-commerce with its sites specializing in Beauty, Health and Medical Equipment: pascalcoste-shopping.com, cocooncenter.com, parapharmacielafayette.com, lasante.net and Distrimed.com
Hygie31’s mission is to make health accessible to as many people as possible, and to strengthen the position of pharmacies as the first point of contact for health in Europe. The strength and consistency of its networks, and its strong online presence, make it the benchmark player in pharmacy and well-being in France. For more information about Hygie31, visit Hygie31.com.
About Unlimitail, the Retail Media Powerhouse
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimized way. It enables better consumer understanding, the activation of targeted, omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to sales growth.
The company stands out on the market today thanks to its state-of-the-art advertising technologies, Epsilon Retail Media, unifying onsite and offsite, as well as its global reach and the quality of its data, accumulating more than 2 billion monthly page views and bringing together more than 220 million addressable customers worldwide through 33 retail partners.
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