Award-Winning: Mondelez, Publicis, Unlimitail & Carrefour Shine at La Nuit des Rois
Unlimitail is proud to have partnered with Mondelez (Milka), Carrefour, and Publicis Commerce to launch an ambitious retail media campaign, combining onsite and offsite activations across the full shopper journey. The collaboration brought together the strengths of a leading brand, a major retailer, and expert media teams to create a truly unified strategy.
The campaign leveraged Carrefour's transactional data to power a full-funnel approach, aligning visibility, engagement, and performance across key moments. With precise targeting and consistent brand storytelling from awareness to conversion, this project demonstrated the impact of data-driven retail media when stakeholders work hand-in-hand.
This innovative strategy was recognized at La Nuit des Rois 2025, where the campaign got prized in the Data Marketing category. A meaningful recognition for a campaign that not only delivered measurable results, but also set a new benchmark for collaboration and performance in the evolving retail media landscape.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
%20(27).png)