Unlimitail launches its Creative Studio: driving performance and creative agility in Retail Media
Paris, January 2026 - Unlimitail, the European Retail Media leader, today announces the launch of the Unlimitail Creative Studio. By merging Unlimitail’s advertising expertise with generative AI, this new offering produces high-performance ad creatives in record time, removing one of the primary barriers to scaling omnichannel campaigns.
Breaking Down Creative Production Barriers
Until now, the proliferation of Retail Media formats Onsite, Offsite, and In-store created significant operational friction. Brands were often forced to compromise between creative quality and broadcast volume.
The Unlimitail Creative Studio addresses this challenge by enabling the large-scale generation of premium content. It ensures seamless asset adaptation across all formats with high execution speed while optimizing budgetary resources.
Expertise-Driven Creative Intelligence
Beyond simple automated generation, the Creative Studio stands out through its rigorous training based on Unlimitail’s deep industry expertise. By capitalizing on the production and analysis of thousands of creatives managed by Unlimitail for top-tier advertisers over several years, the technology natively integrates proven engagement standards, such as message hierarchy and Call to Action (CTA) effectiveness.
Using a brand’s core elements (logo, guidelines, product visuals) and a brief focused on business objectives, the studio generates assets that remain faithful to the advertiser's DNA. It also guarantees total technical compliance across the entire Unlimitail network, covering Onsite, Offsite, and In-store touchpoints for 35 retailers worldwide.
The solution offers flexible brief management, adapting to all levels of complexity—from simple requests to detailed, multi-product setups. This operational agility allows for the delivery of personalized campaigns in just 48 hours, including two client iterations to ensure optimal results.
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“Providing this solution to the market allows advertisers of all sizes to reach a new milestone. It is now possible to scale creative variations with a ROI-focused mindset, making high performance accessible to everyone” adds Frédéric Clément, CPO of Unlimitail.
A Market-Proven Solution
The effectiveness of the solution has already been validated through multiple large-scale campaigns. Notably, a global leader in the beverage industry recently utilized the Creative Studio to power a massive omnichannel launch, engaging consumers simultaneously Onsite, Offsite, and In-store.
Throughout the campaign, the solution generated nearly 1,100 personalized variations across all formats and channels. This included over 900 formats deployed Offsite to maintain consumer attention and counter "ad fatigue," which often hampers performance in long-term campaigns.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 220 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
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