Rakuten France expands its Retail Media inventory with Unlimitail via onsite display banner format
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Paris, September 19, 2025 - Unlimitail announces a new step in its partnership with Rakuten, with the launch of the onsite display banner format, available as of today. This new lever complements the offer already in place on fr.shopping.rakuten.com, marking further progress in the marketplace’s retail media strategy.
A strategic inventory extension
Already active onsite through Sponsored Products and offsite with an offer based on its CRM data as well as the marketplace’s numerous visitors, Rakuten France is renewing its trust in Unlimitail by entrusting them with the technological and commercial management of its onsite banner offer. The entire Rakuten France funnel—customers and visitors alike is now available for brands and agencies to buy. The purpose: address visibility and acquisition objectives on the site’s most strategic pages, with targeting relevance always front of mind. On the menu: Search, Categories, Product Pages, My Account, and Add-to-Cart Confirmation.
Rakuten France is currently among the TOP 20 e-commerce sites in France across all categories, with more than 10 million unique monthly visitors. The site attracts an engaged audience, balanced between men and women, with a strong presence of 25–49 year-olds and CSP+ profiles. It notably stands out for 7 million exclusive unique visitors, surpassing even certain electronics retailers—proof of its firepower among tech enthusiasts.
A key lever for Club R partners
This new opportunity also benefits members of Club R, Rakuten France’s exclusive affiliate program, recently awarded at the Cas d’Or du Digital and the Trophées E-commerce for its excellence in loyalty. Thanks to this inventory extension, these partners now have additional levers to support their acquisition strategies on a highly qualified audience and accelerate their sales.
The origins of the Rakuten × Unlimitail partnership
Launched in 2024, Rakuten France’s retail media offering operated by Unlimitail is inherently multi-lever, integrating from the outset a unified onsite and offsite approach.
Recognised at the 2025 Trophées E-commerce for this holistic vision of retail media, Unlimitail and Rakuten France continue to extend their ambition to offer advertisers an ever broader inventory, combining cutting-edge technology and best-in-class support.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 220 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
Rakuten
A key player in French e-commerce and a pioneer of the circular economy, Rakuten France is a generalist shopping platform offering new, second-hand and refurbished products, sold by professionals and individuals. Driven by an optimistic vision of commerce, it contributes—through Club R, the most generous cashback program in French e-commerce—to the purchasing power of more than 13 million members thanks to a unique model that allows them to get money back on their online purchases.
Rakuten France also supports more than 12,000 professional sellers and partners in their digitalisation through its numerous online services. Among them, Rakuten Fulfillment Network, launched in 2022, gives them access to a global network of experts providing the simplest, most efficient and economical answer to their e-commerce logistics needs.
For more information: global.fr.shopping.rakuten.com/actualite
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