Unlimitail appoints Emmanuel POTTIER Director of Development & Innovation

Paris, France, September 2025 – Unlimitail, an international Retail Media alliance, announces the appointment of Emmanuel Pottier as Director of Development & Innovation. As of September 1st, he is tasked with accelerating the development and international rollout of omnichannel Retail Media solutions.

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Emmanuel will oversee the deployment of in-store Retail Media and the management of partnerships. In Europe, Unlimitail relies on collaborations with major players fully integrated into its ecosystem, such as MediaPerformances, in-Store Media, Fill Up Media or even JCDecaux to name a few. In Brazil, Unlimitail is rolling out its in-store platform in self-service and directly operates in-store Retail Media, ensuring efficient and rapid activation. This dual approach reflects Unlimitail’s ambition to build a coherent and value-creating global product for both brands and retailers, while adapting to local specificities.

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With nearly 20 years of experience at the crossroads of media, retail, and technology, Emmanuel Pottier founded EPOC in 2021, a consultancy specializing in supporting international groups and DOOH networks. He has also held several leadership positions at Clear Channel France, overseeing digital, strategy, and development. His career previously took him to BearingPoint and Lucent Technologies, where he held roles focused on steering and innovation.

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Alexis Marcombe, CEO Unlimitail, states: “Emmanuel joins Unlimitail with rare expertise in designing and steering innovative, omnichannel Retail Media programs. His vision and his ability to bring partners and brands together will durably strengthen the value we create for retailers in Europe and Latin America.”