Unlimitail supports Carrefour Services in launching its Retail Media offering
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Paris, July 25, 2025 – Carrefour Services, the branch of the Carrefour Group dedicated to service-based activities (events, travel, rentals, banking, insurance), takes a major strategic step by entering the digital Retail Media space. In partnership with Unlimitail, two flagship brands take center stage: Carrefour Location and Carrefour Voyages. This initial deployment marks the activation of a high-potential media ecosystem, designed for brands seeking new communication environments.
Already partners of the Carrefour Group in the food and non-food retail sectors, the Unlimitail teams are supporting service-focused websites for the first time, opening up new horizons for retail media. This new chapter builds upon an existing collaboration and ventures into a service-based territory that has been rarely explored in retail media—both by endemic and non-endemic brands.
Two immediately activatable environments
Carrefour Location, named best rental agency in 2025, operates nearly 900 agencies across France and draws 300,000 unique monthly visitors. Its audience is highly engaged, often in the midst of a move or travel—key life moments with high advertising value. The majority of activity is generated online, with strong user attention at every stage of the journey.
Carrefour Voyages, recognized as best travel agency in 2023, welcomes over 1.1 million unique visitors each month, with highly attractive consumer profiles for advertisers.
A unified, cutting-edge technology stack
The media offering leverages both onsite and offsite technology to activate campaigns based on granular data and advanced behavioral analysis. This enables precise audience segmentation and the deployment of innovative ad formats—such as embedded banners and pop-ups—served at the right moment and in the most relevant contexts.
A framework suited to both endemic and non-endemic brand needs
Brands already distributed on Carrefour.fr or Carrefour Voyages can redirect their campaigns to these new environments using co-branded formats. Those that aren’t can direct traffic to their own digital properties, to serve a variety of objectives—awareness, engagement, or conversion.
“This partnership is a first in Unlimitail’s history, and we’re thrilled to open this new chapter of our development alongside Carrefour Services. The flexibility of our solutions allowed us to tailor the inventory to the specific needs of travel and rental services—and this model can be replicated for other service verticals in the future, following in the footsteps of practices already well-established in the U.S.,” said Thibault Hennion, COO of Unlimitail.
The activation is already live across Carrefour Location and Carrefour Voyages. Additional services will follow in the coming years, with a clear ambition for international expansion by 2026.
“We’re delighted to partner with Unlimitail to roll out our Retail Media offering. We believe this collaboration will provide our partners with a powerful and innovative advertising environment, while also enriching the experience for our customers on Carrefour Location and Carrefour Voyages,” added Pierre-Marie Carraud, Director of Carrefour Services France & Group and Executive Committee member at Carrefour.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 220 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
About Unlimitail – the Retail Media Powerhouse
Unlimitail is an international retail media entity offering brands and retailers the opportunity to deploy their retail media strategies in a streamlined, unified, and optimized way. The company enables a deeper understanding of consumer behavior, targeted and omnichannel marketing activation, and full-funnel measurement of campaign effectiveness—from visibility to sales impact.
Unlimitail stands out thanks to its cutting-edge adtech stack, Epsilon Retail Media, which seamlessly unifies onsite and offsite solutions. Its global reach and premium data offering includes 2+ billion monthly page views and access to over 220 million addressable customers across the globe, via a network of 35 retail partners.
Learn more at Unlimitail.com and on LinkedIn (Unlimitail-retailmedia).
About Carrefour Group
With a multi-format network of over 15,000 stores in more than 40 countries, Carrefour is one of the world’s leading food retailers. The Group recorded revenues of €94.6 billion in 2024. Its network of integrated stores employs more than 300,000 people, helping to make Carrefour the global leader in the food transition for all—by providing quality food every day, accessible everywhere and at a fair price. In total, over 500,000 people work under the Carrefour banner worldwide.
To learn more, visit www.carrefour.com, follow @news_carrefour on X, or Carrefour on LinkedIn.
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