Unlimitail appoints Frederic Clement as CPO to accelerate its growth ambitions

Paris, France, July 24, 2025 – Unlimitail, an international retail media alliance, announces the appointment of Frédéric Clément as Chief Product Officer (CPO). He will be responsible for leading the company’s global product strategy, designing high-impact solutions, and strengthening the value proposition for both retailers and brands. He will report directly to Thibault Hennion, COO of Unlimitail, and will join the company’s executive committee.

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With rapid growth and recognized expertise, Unlimitail clearly asserts its ambition to become the European leader in retail media. Its offering continues to expand, its tools are gaining maturity, and its network of partners is growing - as shown by the recent strategic partnership with Pacvue, or the collaboration with Mediatransports, which enlisted Unlimitail to measure the impact of a (D)OOH campaign in public transportation using an A/B test. In a fast-structuring market, the retail media alliance needs top-tier talent to shape the products of tomorrow. Frédéric Clément’s appointment reflects this strong growth momentum, alongside that of Guillaume Mounier, recently named Chief Marketing Officer.

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With over 15 years of experience in adtech, e-commerce, and retail media, Frédéric Clément has held leadership positions at major tech companies including Criteo and Yahoo!, before joining Lengow as CMO and later Chief Strategy Officer. He recently co-founded Mimbi, an intelligence platform dedicated to retail media, giving him deep technical insight into the sector.

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A recognized expert in product strategy, B2B marketing, partnerships, and growth, Frédéric brings an international perspective and strong ability to align product, tech, marketing, and commercial teams around clear business goals.

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Thibault Hennion, COO of Unlimitail, stated: “We are building a one-of-a-kind company that is transforming retail media at the European and international scale. Frédéric’s arrival strengthens our ability to develop ambitious, agile, and truly value-generating products for our clients.”