Unlimitail x Rakuten France awarded at the French 2025 E-commerce Awards for their unified onsite & offsite acquisition and performance strategy
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Paris, July 2, 2025 – The Unlimitail x Rakuten France partnership has been awarded the silver trophy at the 2025 Trophées E-commerce in the “Data, Personalization and retail media campaign” category. This recognition celebrates the Unlimitail x Rakuten France partnership’s ability to leverage Rakuten’s proprietary data to deliver tailored, high-impact campaigns across multiple touchpoints.
The winning campaign, developed for the needs of a leading printer brand, was one of the first unified activations combining onsite and offsite media within the Rakuten advertising ecosystem. The objective was a twofold: designed to recruit new customers in the “printers and consumables buyers” segment and drive final performance on a specific product range. It ran from September to December 2024 and delivered powerful results.
Focus on offsite powered by Rakuten France’s data
The offsite strategy targeted affinity audiences across the open web with a strong likelihood to purchase or repurchase printers and consumables. The result: over 12 million impressions delivered and 70% of buyers were new to the brand, whether they were first-time buyers or inactive customers returning after more than 6 months. The co-branded banners were designed to drive traffic directly to Rakuten’s site, on the product pages of the range concerned by the campaign.
Onsite reinforcement to maximize conversion
In parallel, the onsite component ensured continuous brand visibility at key touchpoints along the user journey on Rakuten’s site: search pages, category pages, product pages related to the category, and the “My Account” space. This component delivered strong results across the campaign, particularly on product pages and search.
Strong insights, measurable impact
One of the key learnings from this campaign was the low overlap rate between offsite and onsite audiences, demonstrating the complementarity of both approaches. This full-funnel vision enabled the deployment of a relevant scenario, first prioritizing traffic acquisition. 70% of sales attributed to offsite came from a “new-to-brand” audience. Onsite then helped support conversion closer to the moment of purchase.
Industry recognition by a panel of experts
The jury, composed of six professionals from the e-commerce and digital marketing sectors, praised both the innovation and precise execution of the campaign, highlighting the technical rigor deployed by Unlimitail, the granularity of measurement, and the performance achieved.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 220 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
Rakuten
A key player in French e-commerce and a pioneer in the circular economy, Rakuten France is a generalist shopping platform offering new, second-hand, and refurbished products sold by both professional merchants and individual sellers. Guided by an optimistic vision of commerce, the company supports the purchasing power of over 13 million members through Club R—the most generous cashback program in French e-commerce—with a unique model that allows users to earn money back on their online purchases.
Rakuten France also supports more than 12,000 professional sellers and partners in their digital transformation through a wide range of online services. Among them, Rakuten Fulfillment Network, launched in 2022, provides access to a global network of experts offering the simplest, most efficient, and most cost-effective solutions to their e-commerce logistics needs.
For more information: global.fr.shopping.rakuten.com/actualite
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